Address cleaning and enhancement

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“Save you money”

We can bring your existing records and data up to scratch by running it against the Royal Mail address file (PAF). This will correctly address and postcode your records (we can even be sympathetic to vanity addresses).


To safeguard against offending prospects and damaging brand values, we can suppress data against industry recognised files such as:

  • The Bereavement Register (TBR)
  • Morta Screen (MS)
  • Mailing Preference Services (MPS)
  • Telephone Preference Service (TPS)
  • “Gone Away” or “Movers” (GAS)

We can sometimes even find where your lost customers have moved to, giving you the opportunity to re-solicit them.

Data Health Checks

  • Data
  • Integrity Check
  • Number of Records
  • Postcode Level
  • Longest name and address
  • Populated fields
  • Geographical Spread/disposition and dispersal
  • Upper/lower case conversion
  • Salutation generation title formatting
  • Deduplication – merge/purge
  • Mailsort and all Postal Discounts
  • Search and suppression of obscenities
  • Suppressions – TBR/Morta Screen/MPS/TPS
  • Gone away suppressions
  • Pin generation and encryption
  • Print imaging, text and barcodes


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